Explore how Royal Media Partners built an industry-first custom publishing ecosystem tailored to the cruise experience onboard Royal Caribbean Cruises Ltd. fleets.

Case Study Created By: ****

Stephanie Wilson Launch Editorial Director

305.968.0132 [email protected]

As the ****Launch Editorial Director of Royal Media Partners—the exclusive custom onboard media agency of Royal Caribbean Cruises Ltd.—I led the development of a multi-platform media program that engaged millions of travelers across print, digital, video, and live marketing.

Royal Media Partners

Launch Editorial Director, 2011–15 (Miami, FL)

About RMP: The exclusive custom publishing & onboard media partner of Royal Caribbean Cruises Ltd. for Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises ships sailing in the Caribbean, Bahamas, Bermuda, New England, Mexico and Alaska. [Read More]

My Role

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Our Work

Custom Integrated Media Program

A boutique creative agency backed by global powerhouse brands and the world’s second-largest cruise line, Royal Media Partners pioneered a custom integrated media program for Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises—spanning print, video, digital, and live marketing to deliver travel marketing excellence.

• Print:

  • Lifestyle Magazines
  • Annual Travel Guides
  • Mini Digest Guides
  • Commemorative Books
  • Port Shopping Maps (updated onboard daily)
  • Sponsored Content
  • Promo Booklets
  • Watch Buying Guide
  • Gemstone Buying Guide
  • Onboard Collateral

• Video:

  • Onboard TV Networks
  • Custom Video Creation (short + long form)
  • Destination Programming
  • Talkshows

• Digital:

  • Interactive Destination Guides (app + web)
  • Port Shopping Planners (app + web)
  • Interactive Lifestyle Magazines (app)
  • Flipbook Travel Guides
  • Branded and Sponsored Content
  • Digital Extensions

• Live Marketing:

  • Concierge Services
  • Port Shopping Talks
  • Watch and Gemstone Seminars
  • Branded Ecosystem

Editorial Development · Photography · Managing Timelines · Copywriting · Proofreading · Digital Edition · Production (Printing + Shipping) · Digital Editions · Onboard Extensions · Ad Sales · Marketing Support · Consumer Insights/Research · TV Programming · Consulting Services · Sponsored Content · Branding · More

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